Improve the readability of your writing in 60 seconds

Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight.

25 May 2017 by Dave Child

The five lost letters of the English language

Most of us know the English alphabet backwards and forwards. We learned our letters as children and we forever have the ear-worm of the alphabet song stuck in our heads, but did you know that there were actually a few letters that didn’t quite make the cut for our modern alphabet? After Christianity took over […]

2 April 2017 by Dave Child

Mistakes were made: understanding passive voice

Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”

12 March 2017 by Dave Child

We support read aloud

Reading aloud┬áto children is strongly correlated with better education outcomes – or, to put it another way, the kids that top the class are far more likely to have been read aloud to by their parents.

27 February 2017 by Dave Child