European Flag, Euro English, Language Changes

The unofficial English of Europe: what is ‘Euro English’?

English continues to thrive as the unofficial language of Europe. It's evolving into its unique form: Euro English. Euro English is a dynamic lingua franca. It constantly adapts to the needs of its speakers.

29 March 2024 by Dave Child

The fall of the semicolon: punctuation evolving

The semicolon – an enigmatic punctuation mark. It has long been a source of controversy. Researchers report a 25% decline in its use in British fiction over the past 30 years.

14 March 2024 by Dave Child

Cambridge Dictionary’s Word of the Year reflects AI’s increasing influence

This year’s ‘Word of the Year’ is reflective of the times. What is it, and what does it say about our language landscape? You’re not hallucinating… The word ‘hallucinate’ is the Cambridge Word of the Year for 2023. This highlights the growing impact of AI on language and society. At first, it may seem strange […]

14 December 2023 by Dave Child

The changing sounds of Britain: the decline of RP

For most of the 20th century, Received Pronunciation (RP), also known as "BBC English" or "the Queen's English", was the most prestigious accent in Britain. This non-regional accent originated in the upper-middle class of southern England. It was seen as the epitome of refined speech and social standing. Its adoption by the BBC further cemented its standardisation. Why is this no longer the case?

29 November 2023 by Dave Child

What copywriters can learn from David Ogilvy

David Ogilvy was a pioneer in marketing and advertising, and his advice is still relevant today.

13 November 2023 by Dave Child

Half of the English language is of French origin

The English language is a fascinating mix of words and phrases from all over the world. While it is primarily a Germanic language, it has been heavily influenced by other languages. Including French. In fact, it is estimated that up to 60% of the English vocabulary is of French origin. This is due to the […]

26 October 2023 by Dave Child

Readable Grammar 101: What is the simple subject in grammar?

The simple subject of a sentence is the person, place, thing, or idea that the sentence is about.

11 October 2023 by Dave Child

Readability for all: the Adobe Readability Consortium

The Readability Consortium is a global initiative. Their goal is to make digital reading more equitable and accessible for all people. We look at what this means for readability.

29 September 2023 by Dave Child

How journaling can improve your writing skills

Journaling is a great way to express your thoughts and feelings, track your progress, and de-stress. But did you know that journaling can also improve your writing skills? Here are some ways that journaling can help you become a better writer. Practice makes perfect The saying “practice makes perfect” is true for many things, including […]

14 September 2023 by Dave Child

Plain language without borders: the ISO standard is Language Neutral

For the first time, we have an internationally agreed-upon Plain Language standard. It defines plain language and provides guidance on good readability.

31 August 2023 by Dave Child

The ISO has published its Plain Language Standard

What is ISO? ISO is the International Organization for Standardization. It is a worldwide federation that develops international standards with input from standards bodies worldwide. ISO is best known for technology, safety and management standards. However, it has turned its focus towards plain language. With the overall objective to: “help authors develop documents that communicate […]

22 August 2023 by Dave Child

Unravelling the science of reading comprehension

Have you ever wondered what goes on in our minds as we read? Let’s explore the fascinating science behind reading comprehension. We'll delve into its mechanisms and the role of readability.

31 July 2023 by Dave Child