Subscriber focus: Heather Badenoch

Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.

3 May 2019 by Steve Linney

What can content writers learn from novelists?

Content writing and marketing is an art just like any other. If you write badly, you can sacrifice reader engagement and valuable leads. But, what lessons can you learn from novelists and apply to your content?

29 March 2019 by Laura Kelly

Boost your email ROI by improving your readability

If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.

24 January 2019 by Steve Linney

3 easy fixes to make your blogs more conversational

Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.

14 January 2019 by Laura Kelly

Make readability your #1 content marketing resolution for 2019

In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?

7 January 2019 by Steve Linney

A step by step guide to improving readability

Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.

24 October 2018 by Steve Linney