Improving E-A-T increases traffic. It also futureproofs websites for further Google Quality updates. What is your E-A-T and how can you use it for SEO?
In an ever-changing marketing landscape, one thing remains a constant reality. Words sell. Here's why writing is the most important marketing skill.
Google is always making human-centred updates to ensure helpful content for the searcher. Find out what the latest update means for creators in all areas.
Using too much insider terminology can make your content inaccessible and unhelpful to your target market. Which should you avoid?
Can positivity be toxic? We’ll investigate the concept of toxic positivity. From this, we'll learn how we can communicate authentically.
AP - the Associated Press - updated their style guide to include coronavirus guidelines. Here’s what we can take from their updates to apply to our own writing.
Website accessibility is all about making websites available to everyone. As well as content readability, accessibility is boosted by usability and visual readability. We’ll cover what this means for your website and an example of usability principles in action.
Readable social media means better engagement. We’ll explore how Instagram’s carousel feature is used as a slideshow to break down complex information.
There is a fine line between using industry jargon and falling into the trap of buzzwords and clichés. Here’s how to be more mindful of them to improve your writing.
We talk a lot about how good readability affects SEO, but it’s also important to note spelling and grammar. You may underestimate how much they could affect rankings. Let’s explore why you should always do a check.
Why is sentence length so important for readability and SEO? How can you write the best and most effective sentences to keep searchers reading?
We analyzed some of Goodreads' most popular fiction picks for readability. We got some pretty interesting readability results. But what makes popular fiction so highly readable?