Readability has become widely recognized as an SEO-approved tool. But, what about the audience who drive this optimization for Google, and why does the brain love a readable sentence?
Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.
Content writing and marketing is an art just like any other. If you write badly, you can sacrifice reader engagement and valuable leads. But, what lessons can you learn from novelists and apply to your content?
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?