Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.
In the 1960s, a style manual was published which helped inspire the plain language movement and created the Lensear Write readability formula. But, what was Lensear Write and how can it help your content be more impactful?
Readability is of great importance when writing speeches and communicating with others. How are the principles of readability used at the UN?
In the late 1960s, an obscure readability formula was developed which has since proven useful for several languages. Where did it come from, and how can you use it?