GDPR: make your privacy notices readable – it’s the law

In the European Union, the General Data Protection Regulation, or GDPR, is about to go into effect. Here's how to make your privacy notices readable.

30 November 2017 by Dave Child

Have you read the terms and conditions? The readability of insurance policies

It seems that nearly everything we buy these days comes with the recommendation of insurance cover and it’s a merry time for the insurance sellers. Why is this important for readability?

8 November 2017 by Ruth Colmer

Insurance companies should provide readable policies

An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. It spells out the terms and conditions of the coverage provided. In a real sense, the contract is what you are buying. However, most legal documents are difficult to read and nearly impossible to understand.

14 September 2017 by Dave Child

Readability for authors

You have an idea for a novel, a short story, an article. It has everything – complex characters, suspense, and a killer of an ending. All you need to do is transform it into a beautifully polished piece that conveys the characters and their story exactly how they appear in your head.

22 October 2016 by Ruth Colmer

For presidential hopefuls, simpler language resonates

When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms. “How stupid are our leaders?” he said. “How stupid are they?” But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.

20 October 2015 by Steve Linney

Donald Trump connects to voters at a fourth-grade level

Danny Westneat @ seattletimes.com scores Donald Trumps speeches in the 2016 US election for readability. Donald Trump is said to be tapping into some primal feelings among the electorate, such as fear. But his true genius appears to be speaking to America at the level of a fourth-grader.

28 February 2015 by Steve Linney