We’ve long championed clear communication throughout content and privacy policies are no different. The New York Times took a look at 150 policies, most were an incomprehensible disaster.

There are a number of interesting findings:

  • The vast majority of these privacy policies exceed the college reading level
  • Over half of Americans may struggle to comprehend dense, lengthy texts
  • A significant chunk of the data collection economy is based on consenting to complicated documents that many Americans can’t understand
  • BBC has a very readable policy. Airbnb, don’t
  • Vague language allows for a wide range of interpretation
  • You can improve, Google has made their document more readable. Although, GDPR may have forced their hand

Read the full report at nytimes.com.

Steve Linney

Steve Linney was part of the Readable team until July 2019.