We’ve long championed clear communication throughout content and privacy policies are no different. The New York Times took a look at 150 policies, most were an incomprehensible disaster.
There are a number of interesting findings:
- The vast majority of these privacy policies exceed the college reading level
- Over half of Americans may struggle to comprehend dense, lengthy texts
- A significant chunk of the data collection economy is based on consenting to complicated documents that many Americans can’t understand
- BBC has a very readable policy. Airbnb, don’t
- Vague language allows for a wide range of interpretation
- You can improve, Google has made their document more readable. Although, GDPR may have forced their hand
Read the full report at nytimes.com.