Why is newspaper readability important?

Newspapers remain a cornerstone of journalism. They’re still read by many, especially online. But, which news outlets are writing the most readable online content, and why is it important that they do?

9 April 2019 by Laura Kelly

How did the Fry readability formula transform editing for writers?

From the 1960s onward, linguists were making readability formulas easier and quicker to calculate. How can the graph-based Fry formula help you improve your readability?

8 April 2019 by Laura Kelly

Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the Powers Sumner Kearl readability formula ensure accurate grading of children’s books?

A group of readability experts thought readability formulas needed a shake-up. How did they do it, and how can Powers Sumner Kearl best be used?

27 March 2019 by Laura Kelly

How did the Raygor readability graph create a cutting-edge solution for educators?

The Raygor readability graph promised a quick and easy readability grade. But, where does it come from, and how can it best be used?

25 March 2019 by Laura Kelly

How did the FORCAST readability formula help create readable material for adults?

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

What are the origins of readability?

Readability is a crucial skill to have as a writer. But, what is the history of readability, and what can it teach us?

4 March 2019 by Laura Kelly

News releases are bogged down by fuzzy language, jargon, and men

Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.

30 January 2019 by Steve Linney

Your readability questions answered

You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.

25 January 2019 by Laura Kelly

How did the Spache readability formula become a must-have tool?

A great way to see that a book isn’t readable for young children is if it doesn’t have the appropriate Spache grade. But what’s Spache, where did it come from and why is it so important?

12 January 2019 by Laura Kelly

Why is the New Dale-Chall readability formula so important for elementary teachers and content writers alike?

The New Dale-Chall formula was created to analyze readability for fourth-graders and above. But, where did it come from, and why should every writer be paying attention to it?

11 January 2019 by Laura Kelly

Make readability your #1 content marketing resolution for 2019

In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?

7 January 2019 by Steve Linney