Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the Powers Sumner Kearl readability formula ensure accurate grading of children’s books?

A group of readability experts thought readability formulas needed a shake-up. How did they do it, and how can Powers Sumner Kearl best be used?

27 March 2019 by Laura Kelly

How did the Raygor readability graph create a cutting-edge solution for educators?

The Raygor readability graph promised a quick and easy readability grade. But, where does it come from, and how can it best be used?

25 March 2019 by Laura Kelly

How did the FORCAST readability formula help create readable material for adults?

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

What are the origins of readability?

Readability is a crucial skill to have as a writer. But, what is the history of readability, and what can it teach us?

4 March 2019 by Laura Kelly

News releases are bogged down by fuzzy language, jargon, and men

Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.

30 January 2019 by Steve Linney