Watch your tone – how to write content that connects

We all know the phrase: “It’s not what you say, it’s the way you say it.” How can you connect to your reader on a personal level?

5 August 2019 by Laura Kelly

Privacy policies are a disaster

We’ve long championed clear communication throughout content and privacy policies are no different. The New York Times took a look at 150 policies, most were an incomprehensible disaster.

14 June 2019 by Steve Linney

The Lensear Write readability formula

The Lensear Write readability formula is suited to creative writing and internal comms. Find out how it's calculated and how you can use it.

3 May 2019 by Laura Kelly

Readability at the UN: why is speech clarity important?

Readability is of great importance when writing speeches and communicating with others. How are the principles of readability used at the UN?

23 April 2019 by Laura Kelly

The Lix and Rix readability formulas

Lix and Rix are readability formulas which evaluate non-English languages. Find out how this international solution works and how you can best use it.

14 April 2019 by Laura Kelly

Why is newspaper readability important?

Newspapers remain a cornerstone of journalism. They’re still read by many, especially online. But, which news outlets are writing the most readable online content, and why is it important that they do?

9 April 2019 by Laura Kelly

The Fry readability graph

The Fry formula is one of several developed in the 1960s for speed and efficiency. Find out how this graph can help you improve your readability.

8 April 2019 by Laura Kelly

The IELTS test

IELTS is a standardised proficiency test. It can be used to reach a global audience. Find out how IELTS is calculated and how you can best use it. 

1 April 2019 by Laura Kelly

The Powers Sumner Kearl formula

The Powers Sumner Kearl formula was developed in the 1950s by a group of readability experts. Find out how you can use it to improve your writing. 

27 March 2019 by Laura Kelly

The Raygor readability graph

The Raygor readability graph is a formula which calculates the reading grade level of a text. Find out how it's calculated and how it can best be used.

25 March 2019 by Laura Kelly

The FORCAST readability formula

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

The history of readability

Readability has evolved with language. It is also linked to consumer habits, tech and education. Find out more about the history of readability. 

4 March 2019 by Laura Kelly