Privacy policies are a disaster

We’ve long championed clear communication throughout content and privacy policies are no different. The New York Times took a look at 150 policies, most were an incomprehensible disaster.

14 June 2019 by Steve Linney

How did Lensear Write help communicators cut out gobbledygook?

In the 1960s, a style manual was published which helped inspire the plain language movement and created the Lensear Write readability formula. But, what was Lensear Write and how can it help your content be more impactful?

3 May 2019 by Laura Kelly

Readability at the UN: why is speech clarity important?

Readability is of great importance when writing speeches and communicating with others. How are the principles of readability used at the UN?

23 April 2019 by Laura Kelly

How can Lix and Rix help score readability for non-English content?

In the late 1960s, an obscure readability formula was developed which has since proven useful for several languages. Where did it come from, and how can you use it?

14 April 2019 by Laura Kelly

Why is newspaper readability important?

Newspapers remain a cornerstone of journalism. They’re still read by many, especially online. But, which news outlets are writing the most readable online content, and why is it important that they do?

9 April 2019 by Laura Kelly

How did the Fry readability formula transform editing for writers?

From the 1960s onward, linguists were making readability formulas easier and quicker to calculate. How can the graph-based Fry formula help you improve your readability?

8 April 2019 by Laura Kelly

Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the Powers Sumner Kearl readability formula ensure accurate grading of children’s books?

A group of readability experts thought readability formulas needed a shake-up. How did they do it, and how can Powers Sumner Kearl best be used?

27 March 2019 by Laura Kelly

How did the Raygor readability graph create a cutting-edge solution for educators?

The Raygor readability graph promised a quick and easy readability grade. But, where does it come from, and how can it best be used?

25 March 2019 by Laura Kelly

How did the FORCAST readability formula help create readable material for adults?

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

What are the origins of readability?

Readability is a crucial skill to have as a writer. But, what is the history of readability, and what can it teach us?

4 March 2019 by Laura Kelly

News releases are bogged down by fuzzy language, jargon, and men

Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.

30 January 2019 by Steve Linney