Insurance companies should provide readable policies

An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. It spells out the terms and conditions of the coverage provided. In a real sense, the contract is what you are buying. However, most legal documents are difficult to read and nearly impossible to understand.

14 September 2017 by Dave Child

Readability and the Gunning Fog Index

The Gunning Fog index, created in 1944, is a commonly cited readability scoring formula. But, what do the scores mean? How did the formula come about? And when is the test most useful? “There are limits relating to long sentences and long words that the craftsman does not go beyond. The writer’s restrictions may be […]

27 March 2017 by Ruth Colmer

The Flesch Reading Ease and Flesch-Kincaid Grade Level

Flesch readability scores are the most used and trusted of all readability scoring formulae. What are the Flesch and Flesch-Kincaid readability scores? And what do the scores really mean? What is a Flesch Reading Ease score? In the late forties, Rudolph Flesch was a consultant with the Associated Press, developing methods for improving the readability […]

26 January 2017 by Steve Linney

5 steps to improving readability

A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.

24 October 2016 by Steve Linney

Readability for authors

You have an idea for a novel, a short story, an article. It has everything – complex characters, suspense, and a killer of an ending. All you need to do is transform it into a beautifully polished piece that conveys the characters and their story exactly how they appear in your head.

22 October 2016 by Ruth Colmer

For presidential hopefuls, simpler language resonates

When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms. “How stupid are our leaders?” he said. “How stupid are they?” But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.

20 October 2015 by Steve Linney

Donald Trump connects to voters at a fourth-grade level

Danny Westneat @ seattletimes.com scores Donald Trumps speeches in the 2016 US election for readability. Donald Trump is said to be tapping into some primal feelings among the electorate, such as fear. But his true genius appears to be speaking to America at the level of a fourth-grader.

28 February 2015 by Steve Linney