Death by (poor) readability

At least 6 out of 10 US adults who have internet access use the internet to look up health information. We are all self-diagnosing, self-prescribing and generally bypassing a visit to the GP in exchange for a quick search on Google. And it’s not just the internet where we get acquainted with health advice.

27 March 2017 by Ruth Colmer

Spache readability formula word list

The Spache readability formula, much like the New Dale-Chall Readability Formula, uses a set of words which are familiar to students to calculate the readability of text.

24 March 2017 by Dave Child

Mistakes were made: understanding passive voice

Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”

12 March 2017 by Dave Child

We support read aloud

Reading aloud to children is strongly correlated with better education outcomes – or, to put it another way, the kids that top the class are far more likely to have been read aloud to by their parents.

27 February 2017 by Dave Child

Inspire your way out of writer’s block

Every writer will at some point be faced with writer’s block. So, how can you tempt inspiration out of the shadows and words onto the page?

24 February 2017 by Ruth Colmer

The importance of readability of user generated content

Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.

22 February 2017 by Ruth Colmer