Email, it was supposed to die out with the growth of social media right? Apparently, that is not the case. In fact, inc.com say nearly 68% of teens and 73% of millennials said they prefer to receive communication from a business via email…
Well designed and well-written newsletters will strengthen relationships with customers, create more interest and promote sales (without being promotional).
Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight.
The Coleman-Liau Index is one of the most commonly used readability formulas today. Find out how it works and how you can best use it.
When it comes to measuring readability, there are a whole variety of readability tests. You could go for the long established Flesch-Kincaid Reading Ease or the later Flesch-Kincaid Grade Level. But what about the Gunning-Fog and the New Dale-Chall?
Most of us know the English alphabet backwards and forwards. We learned our letters as children and we forever have the ear-worm of the alphabet song stuck in our heads, but did you know that there were actually a few letters that didn’t quite make the cut for our modern alphabet? After Christianity took over […]
The Gunning Fog index is a commonly cited readability formula. Find out what the scores mean, the origins of the formula and how you can best use it.
At least 6 out of 10 US adults who have internet access use the internet to look up health information. We are all self-diagnosing, self-prescribing and generally bypassing a visit to the GP in exchange for a quick search on Google. And it’s not just the internet where we get acquainted with health advice.
Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”
Reading aloud to children is strongly correlated with better education outcomes – or, to put it another way, the kids that top the class are far more likely to have been read aloud to by their parents.
Every writer will at some point be faced with writer’s block. So, how can you tempt inspiration out of the shadows and words onto the page?
Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.