There are way more words in the English language than one would think, and some great ones don’t get the love they deserve.
It seems that nearly everything we buy these days comes with the recommendation of insurance cover and it’s a merry time for the insurance sellers. Why is this important for readability?
Our engine is built to index at a friendly rate. We’d rather score URLs and websites slowly than risk affecting performance for real customers.
Readability isn’t about “dumbing down” your content. It’s about communicating ideas in the clearest and most accessible way possible.
An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. It spells out the terms and conditions of the coverage provided. In a real sense, the contract is what you are buying. However, most legal documents are difficult to read and nearly impossible to understand.
When producing content for online readers, you don’t want to fall into the trap of writing too much. And you don’t want to over-complicate things, either.