8 ways to write content that converts
Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable.
5 April 2018 by
Steve Linney
Bad writing and poor readability are costing your business money
Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.
22 March 2018 by Steve Linney
4 words or phrases from French that English really needs
Mon Dieu the French. They are so precisely impeccable about the use of their language. Anyone who has visited France knows that if you attempt to stumble through even the simplest dialogue with a native speaker you had better know what you are saying.
14 March 2018 by
Dave Child
4 English words with Spanish origins
Hola, buckaroos! Give your dulcinea an avocado before the cockroaches get it! What's the history of these terms?
14 March 2018 by Dave Child
Does readability matter?
First things first — what exactly is readability? Wikipedia defines readability as “the ease with which a reader can understand a written text.
14 March 2018 by Steve Linney
The 12 essential elements of high quality content
We were very happy to be included in a blog by Jayson DeMers @ forbes.com. Some fantastic advice that every content marketer needs to know. “Quality content” is far more than just a buzzword marketers throw around for fun. It’s what savvy marketers strive for, and what […]
21 February 2018 by Steve Linney
Hip-hop ain’t top: new study reveals reading levels behind music lyrics
Are songwriting standards slipping at the top of the charts? @guardianmusic has their say. Is lyrical intelligence getting lower? A new study suggests the complexity of lyrics is declining, comparing words used in songs to reading levels in US schoolchildren.
21 February 2018 by Steve Linney
Approved by the UK Government
Readability is an issue we all need to be aware of and be acting on. So much so, the UK Government has released a set of guidelines for their social media activity. The government recommends readable.io.
20 February 2018 by Steve Linney
What is readable content marketing and why do you need it?
There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers readable content.
15 February 2018 by Steve Linney
Four more words from Japanese that English really needs
English borrows from a large number of languages. Greek, Hebrew, and Arabic, to name a few. However, some amazing Japanese words are missing.
1 February 2018 by Steve Linney
Commas are absolutely awesome, but so misunderstood
Business Insider and Microsoft, listed comma errors as number two and three in the top 10 grammar mistakes most people make. They are missing a comma and missing a comma after an introductory phrase.
30 January 2018 by Dave Child
CEFR, the Common European Framework of Reference for Languages
The Common European Framework of Reference for Languages - CEFR - is an analysis of language skills. Find out how it is calculated and how you can use it to reach a wider audience.
19 January 2018 by
Laura Kelly
