Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.
Flesch readability scores are the most used and trusted of all readability scoring formula. But, what actually are the Flesch and Flesch-Kincaid readability scores? And what do the scores really mean? What is a Flesch Reading Ease score? In the late forties, Rudolph Flesch was a consultant with the Associated Press, developing methods for improving […]
You have a product or service that you want to sell. But in order to make sales you need potential customers to engage with your message about that commodity. Without engagement the potential customer is not going to click through and purchase what you have to offer.
A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.
You have an idea for a novel, a short story, an article. It has everything – complex characters, suspense, and a killer of an ending. All you need to do is transform it into a beautifully polished piece that conveys the characters and their story exactly how they appear in your head.
When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms. “How stupid are our leaders?” he said. “How stupid are they?” But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.