Privacy policies are a disaster
We’ve long championed clear communication throughout content and privacy policies are no different. The New York Times took a look at 150 policies, most were an incomprehensible disaster.
Subscriber focus: Heather Badenoch
Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.
News releases are bogged down by fuzzy language, jargon, and men
Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.
Boost your email ROI by improving your readability
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
Make readability your #1 content marketing resolution for 2019
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
British Forces think acronyms are FUBAR
The British Forces are going to war with acronyms. The defense minister, Stuart Andrew, has banned the use of acronyms and abbreviations in his office. Smart move, or will it all go FUBAR?
A step by step guide to improving readability
Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.
SaaStock18: a wealth of learning and good craic
We joined 3,000 SaaS startups at SaaStock18, in Dublin last week, to share knowledge, be inspired and be motivated. It’s fair to say, we were not disappointed and arrived back home in Brighton with a tonne of great ideas. Along with a hangover or two…
Behind the scenes: Why we do what we do
Your work is a huge part of your life. To truly achieve the best you can, you need to enjoy what you are doing. At readable.io, we are fortunate to love what we do.
Music to write to
Creating content while listening to music goes hand in hand. We’ve pulled together an eclectic playlist of chilled out music, with laid back beats, that help our creative process. Hopefully, it will help you too.
NHS doctors told to use ‘plain English’
Doctors are being told to adopt readability practices and write letters to patients that they can understand.
10 content marketing hacks every business needs to know
Every brand needs to be trusted and content marketing is the way to do it. When executed well, it will give your brand a personality that customers want to engage with. When content misses the mark, you’ll waste time, money and opportunities for growth.