Subscriber focus: Heather Badenoch
Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.
3 May 2019 by
Steve Linney
News releases are bogged down by fuzzy language, jargon, and men
Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.
30 January 2019 by Steve Linney
Boost your email ROI by improving your readability
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
24 January 2019 by Steve Linney
Make readability your #1 content marketing resolution for 2019
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
7 January 2019 by Steve Linney
British Forces think acronyms are FUBAR
The British Forces are going to war with acronyms. The defense minister, Stuart Andrew, has banned the use of acronyms and abbreviations in his office. Smart move, or will it all go FUBAR?
25 October 2018 by Steve Linney
A step by step guide to improving readability
Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.
24 October 2018 by Steve Linney
