Subscriber focus: Heather Badenoch

Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.

3 May 2019 by Steve Linney

News releases are bogged down by fuzzy language, jargon, and men

Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.

30 January 2019 by Steve Linney

Boost your email ROI by improving your readability

If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.

24 January 2019 by Steve Linney

Make readability your #1 content marketing resolution for 2019

In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?

7 January 2019 by Steve Linney

British Forces think acronyms are FUBAR

The British Forces are going to war with acronyms. The defense minister, Stuart Andrew, has banned the use of acronyms and abbreviations in his office. Smart move, or will it all go FUBAR?

25 October 2018 by Steve Linney

A step by step guide to improving readability

Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.

24 October 2018 by Steve Linney