Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.
Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
The British Forces are going to war with acronyms. The defense minister, Stuart Andrew, has banned the use of acronyms and abbreviations in his office. Smart move, or will it all go FUBAR?