We’ve long championed clear communication throughout content and privacy policies are no different. The New York Times took a look at 150 policies, most were an incomprehensible disaster.
Easily understood writing is important in every sector, but perhaps more so within the not-for-profit sector. Budgets can often be tight, and messaging needs to hit its mark.
Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?