Watch your tone – how to write content that connects

We all know the phrase: “It’s not what you say, it’s the way you say it.” How can you connect to your reader on a personal level?

5 August 2019 by Laura Kelly

How did Lensear Write help communicators cut out gobbledygook?

In the 1960s, a style manual was published which helped inspire the plain language movement and created the Lensear Write readability formula. But, what was Lensear Write and how can it help your content be more impactful?

3 May 2019 by Laura Kelly

Why is newspaper readability important?

Newspapers remain a cornerstone of journalism. They’re still read by many, especially online. But, which news outlets are writing the most readable online content, and why is it important that they do?

9 April 2019 by Laura Kelly

Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the FORCAST readability formula help create readable material for adults?

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

What are the origins of readability?

Readability is a crucial skill to have as a writer. But, what is the history of readability, and what can it teach us?

4 March 2019 by Laura Kelly