Watch your tone – how to write content that connects

We all know the phrase: “It’s not what you say, it’s the way you say it.” How can you connect to your reader on a personal level?

5 August 2019 by Laura Kelly

The Lensear Write readability formula

The Lensear Write readability formula is suited to creative writing and internal comms. Find out how it's calculated and how you can use it.

3 May 2019 by Laura Kelly

Why is newspaper readability important?

Newspapers remain a cornerstone of journalism. They’re still read by many, especially online. But, which news outlets are writing the most readable online content, and why is it important that they do?

9 April 2019 by Laura Kelly

The IELTS test

IELTS is a standardised proficiency test. It can be used to reach a global audience. Find out how IELTS is calculated and how you can best use it. 

1 April 2019 by Laura Kelly

The FORCAST readability formula

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

Are adverbs the enemy of powerful writing?

The adverb is a contentious issue among writers. But, what advice should you follow to become a better writer?

21 February 2019 by Laura Kelly

3 authors’ love letters to inspire you this Valentine’s Day

On Valentine’s Day, you can surprise your loved one with a handwritten letter. Let some of history’s most celebrated writers inspire you.

14 February 2019 by Laura Kelly

ReadablePro 2019: leading the way in readability scoring

We’ve made some changes. ReadablePro has never been easier to use, and it looks fantastic. Here’s an overview of the main enhancements.

1 February 2019 by Dave Child

News releases are bogged down by fuzzy language, jargon, and men

Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.

30 January 2019 by Steve Linney

Your readability questions answered

You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.

25 January 2019 by Laura Kelly

3 easy fixes to make your blogs more conversational

Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.

14 January 2019 by Laura Kelly

The Automated Readability Index

The ARI assesses the U.S. grade level required to read a piece of text. It is useful for technical writing. Find out how you can use it.

4 January 2019 by Laura Kelly