Make readability your #1 content marketing resolution for 2019
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
7 January 2019 by
Steve Linney
The Automated Readability Index
The ARI assesses the U.S. grade level required to read a piece of text. It is useful for technical writing. Find out how you can use it.
4 January 2019 by
Laura Kelly
The SMOG readability index
The SMOG Index is an influential and popular writing tool. But, where did it come from, and how can you best use it?
4 January 2019 by Laura Kelly
British Forces think acronyms are FUBAR
The British Forces are going to war with acronyms. The defense minister, Stuart Andrew, has banned the use of acronyms and abbreviations in his office. Smart move, or will it all go FUBAR?
25 October 2018 by Steve Linney
NHS doctors told to use ‘plain English’
Doctors are being told to adopt readability practices and write letters to patients that they can understand.
4 September 2018 by Steve Linney
Reading in a crisis: readability of risk communication
To understand a message, it needs to be readable to be understood. But what happens if you're in a high stress situation?
28 June 2018 by
Ruth Colmer
Hip-hop ain’t top: new study reveals reading levels behind music lyrics
Are songwriting standards slipping at the top of the charts? @guardianmusic has their say. Is lyrical intelligence getting lower? A new study suggests the complexity of lyrics is declining, comparing words used in songs to reading levels in US schoolchildren.
21 February 2018 by Steve Linney
CEFR, the Common European Framework of Reference for Languages
The Common European Framework of Reference for Languages - CEFR - is an analysis of language skills. Find out how it is calculated and how you can use it to reach a wider audience.
19 January 2018 by Laura Kelly
GDPR: make your privacy notices readable – it’s the law
In the European Union, the General Data Protection Regulation, or GDPR, is about to go into effect. Here's how to make your privacy notices readable.
30 November 2017 by
Dave Child
Have you read the terms and conditions? The readability of insurance policies
How readable are insurance policies? What are the implications of difficult insurance policies? What steps can be taken to improve their readability?
8 November 2017 by Ruth Colmer
Proofreading with Readable – 7 strategies to instantly improve readability and write content that converts
You need an action plan for improving your readability. We’ll highlight some steps you can take so you can confidently go forth and clarify your content.
27 September 2017 by Laura Kelly
Insurance companies should provide readable policies
An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. It spells out the terms and conditions of the coverage provided. In a real sense, the contract is what you are buying. However, most legal documents are difficult to read and nearly impossible to understand.
14 September 2017 by Dave Child
