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Good news is coming | readability scoring

News releases are bogged down by fuzzy language, jargon, and men

By Steve Linney | Insight | 0 comment | 30 January, 2019 | 0

Readability rating: B Flesch-Kincaid Grade Level: 9.0. Britain’s biggest companies write news releases that are woolly, opaque, and fail to communicate clearly.Read more

Your readability questions answered

Your readability questions answered

By Steve Linney | Essential reading, Insight, Posts by Laura Kelly | 0 comment | 25 January, 2019 | 0

Readability rating: A Flesch-Kincaid Grade Level: 7.8. You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one. What do you mean by readability? It’s a fair question – what does it mean for content to beRead more

mail boxes

Boost your email ROI by improving your readability

By Steve Linney | Insight, Posts by Steve Linney | 0 comment | 24 January, 2019 | 0

Readability rating: A Flesch-Kincaid Grade Level: 6.7. I love email marketing and for good reason – it’s effective and it delivers. You can achieve an average return on investment of $38 for ever dollar you spend, making email a lucrative channel. Although, if your campaigns aren’t paying off, it’s time to take a look at your email’sRead more

3 easy fixes to make your blogs more conversational

3 easy fixes to make your blogs more conversational

By Steve Linney | Insight, Posts by Laura Kelly | 0 comment | 14 January, 2019 | 0

Readability rating: A Flesch-Kincaid Grade Level: 6.1. Picture the scene. It’s morning. We’re sitting in two plush armchairs across from each other in a downtown coffee shop. The inviting smell of the coffee greets you and, as you bite into a warm croissant, you know you’re starting the day right. You’re having breakfast and catching up withRead more

Children reading

How did the Spache readability formula become a must-have tool?

By Steve Linney | Insight, Posts by Laura Kelly | 0 comment | 12 January, 2019 | 0

Readability rating: A Flesch-Kincaid Grade Level: 7.7. Aside from seeing a confused frown, another great way to see that a book isn’t readable for young children is if it doesn’t have the appropriate Spache grade. But what’s Spache, where did it come from and why is it so important?Read more

Why is the New Dale-Chall readability formula so important for elementary teachers and content writers alike?

By Steve Linney | Insight, Posts by Laura Kelly | Comments are Closed | 11 January, 2019 | 0

Readability rating: B Flesch-Kincaid Grade Level: 8.8. The New Dale-Chall formula was created to analyze readability for fourth-graders and above. But, where did it come from, and why should every writer be paying attention to it? What is a New Dale-Chall readability score? The New Dale-Chall readability score measures a text against a number of wordsRead more

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Essential reading

  • Your readability questions answered
    25 January, 2019
    0

    Your readability questions answered

  • 22 July, 2017
    0

    What is readability and how can it help you?

  • 5 steps to improving readability
    24 October, 2016
    0

    5 steps to improving readability

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