Making sense of grammar – when nouns and verbs look alike

English has such odd little quirks tucked away in random spots. For native speakers, it comes as second nature to speak and write in certain ways. But, when you stop to really think about what you just said or wrote, it makes no sense. Why are certain things are said or written in that way?

2 August 2018 by Dave Child

Common word crimes and how to avoid them

Understanding how English fits together is the key to good grammar and great readability.

28 June 2018 by Steve Linney

Reading in a crisis: readability of risk communication

To understand a message, it needs to be readable to be understood. But what happens if you're in a high stress situation?

28 June 2018 by Ruth Colmer

They’re, their, there. What’s the problem?

They sound so similar and, as one of the most common grammar mistakes, they trip a lot of people up. When I see it used incorrectly, it makes me want to scream. What is the heinous crime I talk about? It's improper use of they're/their/there.

16 May 2018 by Steve Linney

8 ways to write content that converts

Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable.

5 April 2018 by Steve Linney

Bad writing and poor readability are costing your business money

Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.

22 March 2018 by Steve Linney