English has such odd little quirks tucked away in random spots. For native speakers, it comes as second nature to speak and write in certain ways. But, when you stop to really think about what you just said or wrote, it makes no sense. Why are certain things are said or written in that way?
Understanding how English fits together is the key to good grammar and great readability.
To understand a message, it needs to be readable to be understood. But what happens if you're in a high stress situation?
They sound so similar and, as one of the most common grammar mistakes, they trip a lot of people up. When I see it used incorrectly, it makes me want to scream. What is the heinous crime I talk about? It's improper use of they're/their/there.
Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable.
Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.