How did Lensear Write help communicators cut out gobbledygook?

In the 1960s, a style manual was published which helped inspire the plain language movement and created the Lensear Write readability formula. But, what was Lensear Write and how can it help your content be more impactful?

3 May 2019 by Laura Kelly

How can Lix and Rix help score readability for non-English content?

In the late 1960s, an obscure readability formula was developed which has since proven useful for several languages. Where did it come from, and how can you use it?

14 April 2019 by Laura Kelly

How did the Fry readability formula transform editing for writers?

From the 1960s onward, linguists were making readability formulas easier and quicker to calculate. How can the graph-based Fry formula help you improve your readability?

8 April 2019 by Laura Kelly

Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the Powers Sumner Kearl readability formula ensure accurate grading of children’s books?

A group of readability experts thought readability formulas needed a shake-up. How did they do it, and how can Powers Sumner Kearl best be used?

27 March 2019 by Laura Kelly

How did the Raygor readability graph create a cutting-edge solution for educators?

The Raygor readability graph promised a quick and easy readability grade. But, where does it come from, and how can it best be used?

25 March 2019 by Laura Kelly

How did the FORCAST readability formula help create readable material for adults?

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly

What are the origins of readability?

Readability is a crucial skill to have as a writer. But, what is the history of readability, and what can it teach us?

4 March 2019 by Laura Kelly

How did the Spache readability formula become a must-have tool?

A great way to see that a book isn’t readable for young children is if it doesn’t have the appropriate Spache grade. But what’s Spache, where did it come from and why is it so important?

12 January 2019 by Laura Kelly

Why is the New Dale-Chall readability formula so important for elementary teachers and content writers alike?

The New Dale-Chall formula was created to analyze readability for fourth-graders and above. But, where did it come from, and why should every writer be paying attention to it?

11 January 2019 by Laura Kelly

How did the Automated Readability Index become an essential tool for technical writers?

ARI has been used since the 60s, but how did the Automated Readability Index become an essential tool for technical writers?

4 January 2019 by Laura Kelly

How did the SMOG index become a crucial readability formula for content writers?

The SMOG Index is an influential and popular writing tool. But, where did it come from, and how can you best use it?

4 January 2019 by Laura Kelly