An influx of revised readability formulas in the 1960s sparked a formula befitting typewriters. This period was highly influential on how we measure readability today. But, where did it come from, and how can you best use it? What is the Automated Readability Index? In some ways, the Automated Readability Index – ARI – isRead more

The SMOG Index is an influential and popular writing tool. One that helps content writers score their work for readability and clarity of message.  But, where did it come from, and how can you best use it? What is a SMOG Index readability score? You may be asking, “Why SMOG?” Well, SMOG stands for ‘SimpleRead more

Readability rating: A Average grade level: 8.3 Readability is an essential tool for copywriters. If readers can’t understand your copy, you can forget about making an impact. This is true across all industries and sectors.Read more

A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.Read more

Are you sitting comfortably? Then I’ll begin: the many benefits of reading to children The reading of the bedtime story is a daily ritual in many households and one that can be enjoyed by both parent and child.Read more

When producing content for online readers, you don’t want to fall into the trap of writing too much. And you don’t want to over complicated things, either.Read more