Bad writing and poor readability are costing your business money
Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.
22 March 2018 by
Steve Linney
Does readability matter?
First things first — what exactly is readability? Wikipedia defines readability as “the ease with which a reader can understand a written text.
14 March 2018 by Steve Linney
The 12 essential elements of high quality content
We were very happy to be included in a blog by Jayson DeMers @ forbes.com. Some fantastic advice that every content marketer needs to know. “Quality content” is far more than just a buzzword marketers throw around for fun. It’s what savvy marketers strive for, and what […]
21 February 2018 by Steve Linney
What is readable content marketing and why do you need it?
There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers readable content.
15 February 2018 by Steve Linney
Commas are absolutely awesome, but so misunderstood
Business Insider and Microsoft, listed comma errors as number two and three in the top 10 grammar mistakes most people make. They are missing a comma and missing a comma after an introductory phrase.
30 January 2018 by
Dave Child
GDPR: make your privacy notices readable – it’s the law
In the European Union, the General Data Protection Regulation, or GDPR, is about to go into effect. Here's how to make your privacy notices readable.
30 November 2017 by Dave Child
Insurance companies should provide readable policies
An insurance policy is a legal document. It’s a contract between the buyer and the insurance company. It spells out the terms and conditions of the coverage provided. In a real sense, the contract is what you are buying. However, most legal documents are difficult to read and nearly impossible to understand.
14 September 2017 by Dave Child
What are reading level calculators?
When producing content for online readers, you don’t want to fall into the trap of writing too much. And you don’t want to over-complicate things, either.
21 August 2017 by Dave Child
4 tips to making your newsletter readable
Email, it was supposed to die out with the growth of social media right? Apparently, that is not the case. In fact, inc.com say nearly 68% of teens and 73% of millennials said they prefer to receive communication from a business via email…
6 July 2017 by Dave Child
Why the readability of your newsletter is important for everyone
Well designed and well-written newsletters will strengthen relationships with customers, create more interest and promote sales (without being promotional).
10 June 2017 by Dave Child
Improve the readability of your writing in 60 seconds
Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight.
25 May 2017 by Dave Child
Inspire your way out of writer’s block
Every writer will at some point be faced with writer’s block. So, how can you tempt inspiration out of the shadows and words onto the page?
24 February 2017 by
Ruth Colmer
