7 strategies to simplify your writing and improve readability

Readability isn’t about “dumbing down” your content. It’s about communicating ideas in the clearest and most accessible way possible.

27 September 2017 by Dave Child

What is readability and how can it help you?

Wondering what readability means and what a readability score is useful for? You’re looking in the right place! Read on for a potted history, along with a few examples of how to use it. Let’s start with the obvious question: What is readability? Readability is a measure of how easy a piece of text is […]

22 July 2017 by Ruth Colmer

4 tips to making your newsletter readable

Email, it was supposed to die out with the growth of social media right? Apparently, that is not the case. In fact, inc.com say nearly 68% of teens and 73% of millennials said they prefer to receive communication from a business via email…

6 July 2017 by Dave Child

Why the readability of your newsletter is important for everyone

Well designed and well-written newsletters will strengthen relationships with customers, create more interest and promote sales (without being promotional).

10 June 2017 by Dave Child

The importance of readability of user generated content

Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.

22 February 2017 by Ruth Colmer

The Flesch Reading Ease and Flesch-Kincaid Grade Level

Flesch readability scores are the most used and trusted of all readability scoring formula. But, what actually are the Flesch and Flesch-Kincaid readability scores? And what do the scores really mean? What is a Flesch Reading Ease score? In the late forties, Rudolph Flesch was a consultant with the Associated Press, developing methods for improving […]

26 January 2017 by Steve Linney