Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.
Every brand needs to be trusted and content marketing is the way to do it. When executed well, it will give your brand a personality that customers want to engage with. When content misses the mark, you’ll waste time, money and opportunities for growth.
Social media and readability go hand in hand. Short, clear messages are the key to both. But, that’s not always easy to do. Follow our how-to guide and you’ll soon be writing killer social posts.
Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable.
Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.
There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers readable content.