What can content writers learn from novelists?
Content writing and marketing is an art just like any other. If you write badly, you can sacrifice reader engagement and valuable leads. But, what lessons can you learn from novelists and apply to your content?
29 March 2019 by
Laura Kelly
Boost your email ROI by improving your readability
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
24 January 2019 by
Steve Linney
3 easy fixes to make your blogs more conversational
Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.
14 January 2019 by Laura Kelly
Make readability your #1 content marketing resolution for 2019
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
7 January 2019 by Steve Linney
A step by step guide to improving readability
Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.
24 October 2018 by Steve Linney
10 content marketing hacks every business needs to know
Every brand needs to be trusted and content marketing is the way to do it. When executed well, it will give your brand a personality that customers want to engage with. When content misses the mark, you’ll waste time, money and opportunities for growth.
31 August 2018 by Steve Linney
How to use readability as a social media tool
Social media and readability go hand in hand. Short, clear messages are the key to both. But, that’s not always easy to do. Follow our how-to guide and you’ll soon be writing killer social posts.
31 August 2018 by Steve Linney
8 ways to write content that converts
Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable.
5 April 2018 by Steve Linney
Bad writing and poor readability are costing your business money
Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.
22 March 2018 by Steve Linney
What is readable content marketing and why do you need it?
There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers readable content.
15 February 2018 by Steve Linney
7 strategies to simplify your writing and improve readability
Readability isn’t about “dumbing down” your content. It’s about communicating ideas in the clearest and most accessible way possible.
27 September 2017 by
Dave Child
What is readability and how can it help you?
Wondering what readability means and what a readability score is useful for? You’re looking in the right place! Read on for a potted history, along with a few examples of how to use it. Let’s start with the obvious question: What is readability? Readability is a measure of how easy a piece of text is […]
22 July 2017 by
Ruth Colmer
