Writing for an online audience isn’t easy. You have to stand out from a very large crowd. You need to have something that’s worth saying. And you need to say it in a way that’s readable.
Bad writing and poor readability are costly. Your business could be losing thousands, if not more. All because of poorly written content.
There’s a wealth of online content aimed at your customers. How are you going to stop your competitors from getting the sale first? Simple. Give customers content that is readable.
Readability isn’t about “dumbing down” your content. It’s about communicating ideas in the clearest and most accessible way possible.
Wondering what readability means and what a readability score is useful for? You’re looking in the right place! Read on for a potted history, along with a few examples of how to use it. Readability: what it is and why it matters The written word is used to communicate a whole host of ideas and […]