Content writing and marketing is an art just like any other. If you write badly, you can sacrifice reader engagement and valuable leads. But, what lessons can you learn from novelists and apply to your content?
If your campaigns aren’t paying off, it’s time to take a look at your email’s readability.
Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.
In December 2018, Hubspot Academy and Digital Marketing Radio brought together 120 of the worlds leading digital marketers - myself included. We were all asked to answer one question - What’s your number 1, actionable digital marketing tip for 2019?
Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.
Every brand needs to be trusted and content marketing is the way to do it. When executed well, it will give your brand a personality that customers want to engage with. When content misses the mark, you’ll waste time, money and opportunities for growth.