Readability isn’t about “dumbing down” your content. It’s about communicating ideas in the clearest and most accessible way possible.
Wondering what readability means and what a readability score is useful for? You’re looking in the right place! Read on for a potted history, along with a few examples of how to use it. Let’s start with the obvious question: What is readability? Readability is a measure of how easy a piece of text is […]
Email, it was supposed to die out with the growth of social media right? Apparently, that is not the case. In fact, inc.com say nearly 68% of teens and 73% of millennials said they prefer to receive communication from a business via email…
Well designed and well-written newsletters will strengthen relationships with customers, create more interest and promote sales (without being promotional).
Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.
Flesch readability scores are the most used and trusted of all readability scoring formula. But, what actually are the Flesch and Flesch-Kincaid readability scores? And what do the scores really mean? What is a Flesch Reading Ease score? In the late forties, Rudolph Flesch was a consultant with the Associated Press, developing methods for improving […]