You achieve this through a number of easy measures, including:
Its important to remember that when we talk about readability, we’re not talking about dumbing down content.
“Write for the expert, but write so the non-expert can understand.” - Bernard Kilgore, Wall Street Journal.
Throughout our blog we have a number of great tips and advice on how you can use readability as a content tool.
We add to these regularly, but some blogs to begin with are: