Getting started

Readability guidelines

At its core, readability is about clearly communicating your thoughts and ideas, so that readers can easily understand.

You achieve this through a number of easy measures, including:

• Focus on your customer and write at the correct reading level
• Shorten your sentences
• Reduce the number of long words
• Scrub your copy of buzzwords, geekspeak, jargon and acronyms
• Don’t overuse adverbs

Its important to remember that when we talk about readability, we’re not talking about dumbing down content.

“Write for the expert, but write so the non-expert can understand.” - Bernard Kilgore, Wall Street Journal.

Throughout our blog we have a number of great tips and advice on how you can use readability as a content tool.

We add to these regularly, but some blogs to begin with are:

• What is readability and how can it help you?
• What is readable content marketing and why do you need it?
• 5 steps to improving readability 5 steps to improving readability
• 10 content marketing hacks every new business needs to know