5 Shakespearean words we should use more often

You might be surprised about how many everyday words and phrases come from Shakespeare. But what about the less common words?

3 December 2019 by Laura Kelly

Watch your tone – how to write content that connects

We all know the phrase: “It’s not what you say, it’s the way you say it.” How can you connect to your reader on a personal level?

5 August 2019 by Laura Kelly

Readability at the UN: why is speech clarity important?

Readability is of great importance when writing speeches and communicating with others. How are the principles of readability used at the UN?

23 April 2019 by Laura Kelly

How did the Fry readability formula transform editing for writers?

From the 1960s onward, linguists were making readability formulas easier and quicker to calculate. How can the graph-based Fry formula help you improve your readability?

8 April 2019 by Laura Kelly

Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the Powers Sumner Kearl readability formula ensure accurate grading of children’s books?

A group of readability experts thought readability formulas needed a shake-up. How did they do it, and how can Powers Sumner Kearl best be used?

27 March 2019 by Laura Kelly