The Fry readability graph
The Fry formula is one of several developed in the 1960s for speed and efficiency. Find out how this graph can help you improve your readability.
8 April 2019 by
Laura Kelly
The IELTS test
IELTS is a standardised proficiency test. It can be used to reach a global audience. Find out how IELTS is calculated and how you can best use it.
1 April 2019 by Laura Kelly
What can content writers learn from novelists?
Content writing and marketing is an art just like any other. If you write badly, you can sacrifice reader engagement and valuable leads. But, what lessons can you learn from novelists and apply to your content?
29 March 2019 by Laura Kelly
The Powers Sumner Kearl formula
The Powers Sumner Kearl formula was developed in the 1950s by a group of readability experts. Find out how you can use it to improve your writing.
27 March 2019 by Laura Kelly
The Raygor readability graph
The Raygor readability graph is a formula which calculates the reading grade level of a text. Find out how it's calculated and how it can best be used.
25 March 2019 by Laura Kelly
The FORCAST readability formula
Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?
14 March 2019 by Laura Kelly
The history of readability
Readability has evolved with language. It is also linked to consumer habits, tech and education. Find out more about the history of readability.
4 March 2019 by Laura Kelly
Are adverbs the enemy of powerful writing?
The adverb is a contentious issue among writers. But, what advice should you follow to become a better writer?
21 February 2019 by Laura Kelly
3 authors’ love letters to inspire you this Valentine’s Day
On Valentine’s Day, you can surprise your loved one with a handwritten letter. Let some of history’s most celebrated writers inspire you.
14 February 2019 by Laura Kelly
Do Inuits really have 50 words for snow?
The belief that the Inuit have dozens of different words for snow has become a widely known piece of linguistic trivia. But, where did this belief come from, and how close is it to the truth?
8 February 2019 by Laura Kelly
Your readability questions answered
You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.
25 January 2019 by Laura Kelly
3 easy fixes to make your blogs more conversational
Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.
14 January 2019 by Laura Kelly
