How did ghost stories become an unlikely tradition?
Telling ghost stories at Christmas time is a tradition originating in Victorian England. How did this come about?
New Zealand passes plain language act
Whether it’s in the public or the private sector, readability has the power to create change. That’s why we were excited to hear that New Zealand passed its own plain language bill.
What is E-A-T and why is it important for SEO?
Improving E-A-T increases traffic. It also futureproofs websites for further Google Quality updates. What is your E-A-T and how can you use it for SEO?
How to read more effectively as a writer
Reading can be very active if you make it so. Gather your post-it notes and let’s explore how we can read to become better writers.
Why is writing the most important marketing skill?
In an ever-changing marketing landscape, one thing remains a constant reality. Words sell. Here's why writing is the most important marketing skill.
Google announces Helpful Content update
Google is always making human-centred updates to ensure helpful content for the searcher. Find out what the latest update means for creators in all areas.
Be Kind to Writers and Editors Month
September is Be Kind to Writers and Editors Month. Here are some reasons why writers and editors deserve appreciation.
Some of the greatest bestselling novels were initially rejected
You'd be surprised at the pitfalls some of the greatest works of our time faced. What bestselling novels initially got rejection letters?
2022 content marketing conference reveals most-hated jargon
Using too much insider terminology can make your content inaccessible and unhelpful to your target market. Which should you avoid?
The history of the paperback
Saturday 30th July is Paperback Book Day. Learn about the history of this medium.
5 copywriting lessons from Mad Men’s Don Draper
Don Draper, the protagonist of the TV show Mad Men, continues to inspire copywriting professionals. We'll cover 5 of his most valuable lessons.
The best UK spots for literary tourism
Literary tourism is a way for book lovers to travel. Here are some locations that inspired some of the greatest literary works.