Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.
You have a product or service that you want to sell. But in order to make sales you need potential customers to engage with your message about that commodity. Without engagement the potential customer is not going to click through and purchase what you have to offer.