The importance of readability of user generated content
Marketers have become increasingly aware of the importance of readability in getting customers engaged in their products and services. By ensuring text is easily readable, marketers can communicate their messages in a clear and engaging way their customers will respond to.
22 February 2017 by
Ruth Colmer
The Flesch Reading Ease and Flesch-Kincaid Grade Level
Flesch readability scores are the most popular and are the most widely tested and used. We'll explain what the Flesch and Flesch-Kincaid readability scores are and how to interpret and use them.
26 January 2017 by
Laura Kelly
Readability for marketers
You have a product or service that you want to sell. But in order to make sales you need potential customers to engage with your message about that commodity. Without engagement the potential customer is not going to click through and purchase what you have to offer.
12 December 2016 by Ruth Colmer
5 steps to improving readability
A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.
24 October 2016 by
Steve Linney
Readability for authors
You have an idea for a novel, a short story, an article. It has everything – complex characters, suspense, and a killer of an ending. All you need to do is transform it into a beautifully polished piece that conveys the characters and their story exactly how they appear in your head.
22 October 2016 by Ruth Colmer
For presidential hopefuls, simpler language resonates
When Donald Trump announced his presidential campaign, he decried the lack of intelligence of elected officials in characteristically blunt terms. “How stupid are our leaders?” he said. “How stupid are they?” But with his own choice of words and his short, simple sentences, Trump’s speech could have been comprehended by a fourth-grader. Yes, a fourth-grader.
20 October 2015 by Steve Linney
Donald Trump connects to voters at a fourth-grade level
Danny Westneat @ seattletimes.com scores Donald Trumps speeches in the 2016 US election for readability. Donald Trump is said to be tapping into some primal feelings among the electorate, such as fear. But his true genius appears to be speaking to America at the level of a fourth-grader.
28 February 2015 by Steve Linney
