How to correctly use ‘per se’
‘Per se’ is originally a Latin term which is commonly misused in English. Find out the true meaning of per se and how you can avoid this easy mistake.
11 August 2017 by
Laura Kelly
What is readability?
Readability is a quality of reading ease in your writing. It tells you the clarity of your writing. Find out how it works and how you can use it.
22 July 2017 by Laura Kelly
Top four metaphors of everyday English
If this topic seems unclear to you, allow me to shed some light. You may see metaphors as literary devices, but in fact, our everyday language is full of them, and they are among the keys to speaking English like a native or just enjoying the play of our language.
21 July 2017 by
Dave Child
4 tips to making your newsletter readable
Email, it was supposed to die out with the growth of social media right? Apparently, that is not the case. In fact, inc.com say nearly 68% of teens and 73% of millennials said they prefer to receive communication from a business via email…
6 July 2017 by Dave Child
Why the readability of your newsletter is important for everyone
Well designed and well-written newsletters will strengthen relationships with customers, create more interest and promote sales (without being promotional).
10 June 2017 by Dave Child
Improve the readability of your writing in 60 seconds
Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight.
25 May 2017 by Dave Child
The Coleman-Liau Index
The Coleman-Liau Index is one of the most commonly used readability formulas today. Find out how it works and how you can best use it.
22 May 2017 by Laura Kelly
How to choose the right readability formula
When it comes to measuring readability, there are a whole variety of readability tests. You could go for the long established Flesch-Kincaid Reading Ease or the later Flesch-Kincaid Grade Level. But what about the Gunning-Fog and the New Dale-Chall?
4 April 2017 by
Ruth Colmer
The five lost letters of the English language
Most of us know the English alphabet backwards and forwards. We learned our letters as children and we forever have the ear-worm of the alphabet song stuck in our heads, but did you know that there were actually a few letters that didn’t quite make the cut for our modern alphabet? After Christianity took over […]
2 April 2017 by Dave Child
Readability and the Gunning Fog Index
The Gunning Fog index is a commonly cited readability formula. Find out what the scores mean, the origins of the formula and how you can best use it.
27 March 2017 by Laura Kelly
Death by (poor) readability
At least 6 out of 10 US adults who have internet access use the internet to look up health information. We are all self-diagnosing, self-prescribing and generally bypassing a visit to the GP in exchange for a quick search on Google. And it’s not just the internet where we get acquainted with health advice.
27 March 2017 by Ruth Colmer
Mistakes were made: understanding passive voice
Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”
12 March 2017 by Dave Child
