Watch your tone – how to write content that connects

We all know the phrase: “It’s not what you say, it’s the way you say it.” How can you connect to your reader on a personal level?

5 August 2019 by Laura Kelly

3 easy fixes to make your blogs more conversational

Making these simple changes to your draft will make your reader feel as welcome as if you were getting coffee together.

14 January 2019 by Laura Kelly

A step by step guide to improving readability

Readability is a cornerstone of content marketing, which helps readers understand the message that is being told to them.

24 October 2018 by Steve Linney

How to use readability as a social media tool

Social media and readability go hand in hand. Short, clear messages are the key to both. But, that’s not always easy to do. Follow our how-to guide and you’ll soon be writing killer social posts.

31 August 2018 by Steve Linney

Improve the readability of your writing in 60 seconds

Your success as a writer hinges upon your commitment to constantly improving the readability of your copy. Failure to make readability a priority can lead readers to abandon your copy at first sight.

25 May 2017 by Dave Child

5 steps to improving readability

A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.

24 October 2016 by Steve Linney