How can technology and readability help in palliative care?
Readability is an important healthcare resource for making patients feel involved in their care. How does this extend to palliative care as part of a technology toolkit?
30 April 2025 by
Worldbuilding as a creative writing pitfall
Brandon Sanderson is a font of writing knowledge. What does he have to say about overdoing it with worldbuilding?
15 April 2025 by Laura Kelly
How to actually “write what you know”
"Write what you know" has become a writing cliche, but how useful is it, and what misconceptions arise from this maxim?
28 March 2025 by Laura Kelly
10 things copywriters can learn from Drayton Bird
Key strategies from copywriting icon Drayton Bird, and how to combine his wisdom with readability principles.
14 March 2025 by Laura Kelly
E-E-A-T: How your personal authority can boost your rankings in 2025
What is E-E-A-T, and how can you emphasise your authority in your content writing?
27 February 2025 by Laura Kelly
Why video’s dominance in content strategy makes you MORE essential as a writer
Videos and articles work symbiotically in content strategy. It makes you more essential as a writer, not less.
17 February 2025 by Laura Kelly
What can the present tense do for your creative writing?
The new excerpt of Onyx Storm has everyone excited about Rebecca Yarros' next installment. How does she use present tense to increase urgency, and how can you apply it to your writing?
30 January 2025 by Laura Kelly
What are AI overviews and do they impact your SEO?
AI Overviews have a lot of writers flustered. Here's exactly what they are, whether they have an impact on SEO, and how to ensure a hardy SEO strategy.
15 January 2025 by Laura Kelly
Your 5 content and readability New Year’s Resolutions for 2025
Put these easy goals into action in the New Year for great content that ranks well.
1 January 2025 by Laura Kelly
A Literary Christmas: festive celebrations in literature
There are some books, whether they are explicitly Christmassy or not, that just feel cosy. Here are a few wonderful books in which the festive season adds to their cosiness.
23 December 2024 by Laura Kelly
Philanthrospeak: Authentic communication in the charity sector
Is your charity's jargon turning away potential donors? Clear, compelling communication can build trust, secure funding, and ultimately, make a greater impact.
16 December 2024 by Laura Kelly
Ten Welsh words added to the Oxford English Dictionary
Ten Welsh words have been added to the OED, contributing to preserving the Welsh language's cultural heritage.
29 November 2024 by Laura Kelly
