How did Lensear Write help communicators cut out gobbledygook?

In the 1960s, a style manual was published which helped inspire the plain language movement and created the Lensear Write readability formula. But, what was Lensear Write and how can it help your content be more impactful?

3 May 2019 by Laura Kelly

How can Lix and Rix help score readability for non-English content?

In the late 1960s, an obscure readability formula was developed which has since proven useful for several languages. Where did it come from, and how can you use it?

14 April 2019 by Laura Kelly

How did the Fry readability formula transform editing for writers?

From the 1960s onward, linguists were making readability formulas easier and quicker to calculate. How can the graph-based Fry formula help you improve your readability?

8 April 2019 by Laura Kelly

Why is an IELTS score an essential guide to writing for a global audience?

It’s important to reach an international audience with your content. But, what is IELTS and why consider it for your content's readability?

1 April 2019 by Laura Kelly

How did the FORCAST readability formula help create readable material for adults?

Other readability formulas work great when you’re writing a narrative. What about when you’re not, and how can the FORCAST formula help you analyze incomplete sentences?

14 March 2019 by Laura Kelly