How to use emotive language to connect with your audience
Emotive language is language that is used to evoke an emotional response from the reader. When used effectively, emotive language can help you connect with your audience on a deeper level and persuade them to take action.
10 May 2023 by
Dave Child
Readability in eCommerce
In eCommerce, readability is particularly crucial. Users need to be able to comprehend product descriptions and other important information.
25 April 2023 by Dave Child
The act of verbing a noun
Recently, a lawyer used the term 'straitjacketing' as a verb. Some grammarians were disgruntled. What is verbing and how can we use it effectively?
12 April 2023 by Dave Child
The impact of formal and complex language in government communications
A recent study has found formal government writing improves engagement. We look at what this means for Plain Language.
20 March 2023 by Dave Child
National Proofreading Day: celebrating the pedantic
U.S. National Proofreading Day is celebrated annually on March 8th. This day is dedicated to promoting and encouraging error-free writing.
8 March 2023 by Dave Child
What are sensitivity readers?
The publishing industry has been working to increase diversity and representation which has led to a growing need for sensitivity readers. Sensitivity readers have been in the headlines recently because of the recent editing decisions by Puffin on Roald Dahl.
28 February 2023 by Dave Child
Will ChatGPT replace writers?
ChatGPT stands for Chat Generative Pre-trained Transformer. It’s a chatbot capable of a huge variety of writing. We look at the impact on writers.
14 February 2023 by Dave Child
New study shows font readability is very individual
Readable can help you to change your content structure to improve readability. We also follow developments in readable design. This study caught our eye.
25 January 2023 by Dave Child
How did ghost stories become an unlikely tradition?
Telling ghost stories at Christmas time is a tradition originating in Victorian England. How did this come about?
22 December 2022 by
Laura Kelly
New Zealand passes plain language act
Whether it’s in the public or the private sector, readability has the power to create change. That’s why we were excited to hear that New Zealand passed its own plain language bill.
2 December 2022 by Laura Kelly
What is E-A-T and why is it important for SEO?
Improving E-A-T increases traffic. It also futureproofs websites for further Google Quality updates. What is your E-A-T and how can you use it for SEO?
8 November 2022 by Laura Kelly
How to read more effectively as a writer
Reading can be very active if you make it so. Gather your post-it notes and let’s explore how we can read to become better writers.
21 October 2022 by Laura Kelly
