New book explores the future of language
Language is the essence of human communication. But what happens when language itself starts to change?
16 January 2024 by
Laura Kelly
New year, new you, new (and clear) writing
The new year’s a time for fresh starts and bold resolutions. And what better way to revamp yourself than by sharpening your writing skills? Clear communication is essential in all aspects of life, from work emails to social media posts to that heartfelt letter to Grandma. But achieving clarity can be tricky, especially when common […]
11 January 2024 by Laura Kelly
How did ghost stories become an unlikely tradition?
Telling ghost stories at Christmas time is a tradition originating in Victorian England. How did this come about?
22 December 2022 by Laura Kelly
New Zealand passes plain language act
Whether it’s in the public or the private sector, readability has the power to create change. That’s why we were excited to hear that New Zealand passed its own plain language bill.
2 December 2022 by Laura Kelly
What is E-A-T and why is it important for SEO?
Improving E-A-T increases traffic. It also futureproofs websites for further Google Quality updates. What is your E-A-T and how can you use it for SEO?
8 November 2022 by Laura Kelly
How to read more effectively as a writer
Reading can be very active if you make it so. Gather your post-it notes and let’s explore how we can read to become better writers.
21 October 2022 by Laura Kelly
Why is writing the most important marketing skill?
In an ever-changing marketing landscape, one thing remains a constant reality. Words sell. Here's why writing is the most important marketing skill.
29 September 2022 by Laura Kelly
Google announces Helpful Content update
Google is always making human-centred updates to ensure helpful content for the searcher. Find out what the latest update means for creators in all areas.
22 September 2022 by Laura Kelly
Be Kind to Writers and Editors Month
September is Be Kind to Writers and Editors Month. Here are some reasons why writers and editors deserve appreciation.
9 September 2022 by Laura Kelly
Some of the greatest bestselling novels were initially rejected
You'd be surprised at the pitfalls some of the greatest works of our time faced. What bestselling novels initially got rejection letters?
30 August 2022 by Laura Kelly
2022 content marketing conference reveals most-hated jargon
Using too much insider terminology can make your content inaccessible and unhelpful to your target market. Which should you avoid?
12 August 2022 by Laura Kelly
The history of the paperback
Saturday 30th July is Paperback Book Day. Learn about the history of this medium.
29 July 2022 by Laura Kelly
