Why is writing the most important marketing skill?

In an ever-changing marketing landscape, one thing remains a constant reality. Words sell. Here's why writing is the most important marketing skill.

29 September 2022 by Laura Kelly

Google announces Helpful Content update

Google is always making human-centred updates to ensure helpful content for the searcher. Find out what the latest update means for creators in all areas.

22 September 2022 by Laura Kelly

Be Kind to Writers and Editors Month

September is Be Kind to Writers and Editors Month. Here are some reasons why writers and editors deserve appreciation.

9 September 2022 by Laura Kelly

Some of the greatest bestselling novels were initially rejected

You'd be surprised at the pitfalls some of the greatest works of our time faced. What bestselling novels initially got rejection letters?

30 August 2022 by Laura Kelly

2022 content marketing conference reveals most-hated jargon

Using too much insider terminology can make your content inaccessible and unhelpful to your target market. Which should you avoid?

12 August 2022 by Laura Kelly

The history of the paperback

Saturday 30th July is Paperback Book Day. Learn about the history of this medium.

29 July 2022 by Laura Kelly
Manhattan skyline | Copywriting readability on readable.com

5 copywriting lessons from Mad Men’s Don Draper

Don Draper, the protagonist of the TV show Mad Men, continues to inspire copywriting professionals. We'll cover 5 of his most valuable lessons.

7 July 2022 by Laura Kelly

The best UK spots for literary tourism

Literary tourism is a way for book lovers to travel. Here are some locations that inspired some of the greatest literary works.

15 June 2022 by Laura Kelly

A lesson from Nabokov: how to write for the senses

Metaphors are one of the most powerful devices. Nabokov was synaesthetic. What is synaesthesia and how can it help you craft interesting metaphors?

20 May 2022 by Laura Kelly

The greatest insults in Shakespeare

William Shakespeare was deft with wonderfully worded insults in his works. Here are some of our favourites.

22 April 2022 by Laura Kelly

Why Pfizer is using plain language

The readability of health information is important, especially during a pandemic. Find out why Pfizer has decided to use plain language materials. 

14 April 2022 by Laura Kelly

Great podcasts to improve your writing skills

Looking for inspiration in an easy-to-consume format? Look no further than writing podcasts. We've rounded up a handful we particularly like. 

18 March 2022 by Laura Kelly