What is E-A-T and why is it important for SEO?
Improving E-A-T increases traffic. It also futureproofs websites for further Google Quality updates. What is your E-A-T and how can you use it for SEO?
8 November 2022 by
Laura Kelly
Google announces Helpful Content update
Google is always making human-centred updates to ensure helpful content for the searcher. Find out what the latest update means for creators in all areas.
22 September 2022 by Laura Kelly
This is what happens when your brain recognizes fantastic readability
Readability has become widely recognized as an SEO-approved tool. But, what about the audience who drive this optimization for Google, and why does the brain love a readable sentence?
17 June 2019 by Laura Kelly
