What is E-A-T and why is it important for SEO?
Improving E-A-T increases traffic. It also futureproofs websites for further Google Quality updates. What is your E-A-T and how can you use it for SEO?
8 November 2022 by
Laura Kelly
Google announces Helpful Content update
Google is always making human-centred updates to ensure helpful content for the searcher. Find out what the latest update means for creators in all areas.
22 September 2022 by Laura Kelly
5 content writing New Year’s Resolutions you should make
It’s the start of a new decade. What resolutions can you make for your writing that will empower you to create quality content that performs for your brand?
9 January 2020 by Laura Kelly
Watch your tone – how to write content that connects
We all know the phrase: “It’s not what you say, it’s the way you say it.” How can you connect to your reader on a personal level?
5 August 2019 by Laura Kelly
This is what happens when your brain recognizes fantastic readability
Readability has become widely recognized as an SEO-approved tool. But, what about the audience who drive this optimization for Google, and why does the brain love a readable sentence?
17 June 2019 by Laura Kelly
