How to choose the right readability formula

When it comes to measuring readability, there are a whole variety of readability tests. You could go for the long established Flesch-Kincaid Reading Ease or the later Flesch-Kincaid Grade Level. But what about the Gunning-Fog and the New Dale-Chall?

4 April 2017 by Ruth Colmer

Death by (poor) readability

At least 6 out of 10 US adults who have internet access use the internet to look up health information. We are all self-diagnosing, self-prescribing and generally bypassing a visit to the GP in exchange for a quick search on Google. And it’s not just the internet where we get acquainted with health advice.

27 March 2017 by Ruth Colmer

Mistakes were made: understanding passive voice

Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”

12 March 2017 by Dave Child

Readability for marketers

You have a product or service that you want to sell. But in order to make sales you need potential customers to engage with your message about that commodity. Without engagement the potential customer is not going to click through and purchase what you have to offer.

12 December 2016 by Ruth Colmer