Imagism: a minimalist movement that changed poetry


In the readability world, we talk a lot about simplifying your language. In the early twentieth century, a poetry movement called Imagism revolutionised English literature. It was characterised by its simplicity and clarity. We’ll cover what it was, who practised it and what impact it’s had on modern poetry. 

What is Imagism? 

Imagism is a poetry movement from the early twentieth century. It was one of the first Modernist literary movements in the English language. Imagist poetry is characterised by sharp, clear language. It rejects sentimental verse more typical of Romantic and Victorian poetry. Instead, it focuses on the economy of language. Saying the most with the least. Often, a simple image is expressed in the crispest way possible so as to get at its essence. 

Who practiced Imagism? 

Many of the tenets and ‘rules’ of Imagism were lead by the American poet Ezra Pound. He published the first anthology of Imagist poetry called Des Imagistes in 1914. 

Among the other prominent poets were Hilda Doolittle, William Carlos Williams, and Amy Lowell. 

What were the principles of Imagism?

Ezra Pound and his contemporaries agreed on Imagist principles in the early 1910s. The three main principles were:

  • Direct treatment of the “thing” whether subjective or objective.
  • To use absolutely no word that does not contribute to the presentation.
  • As regarding rhythm: to compose in the sequence of the musical phrase, not in sequence of a metronome.

We use some of these same principles when writing for readability – expressing something directly and reducing superfluous words. 

By rejecting the ‘sequence of a metronome’, of course, Pound refers to poetic forms and rigid metres which were the norm in poetry for centuries. However, it’s important to note that metre can be used in novel and exciting ways for modern topics. Pound was allowed to break the rules because he knew the rules. It’s important to at least be familiar with form and its purpose. 

Here is some simple paraphrasing of some statements he made about the movement: 

  • Use an image which presents an intellectual and emotional complex in an instant
  • Quality of works over quantity 
  • Consider rules, but don’t treat them as dogma
  • Don’t use any adjective which doesn’t reveal something. Don’t use language decoratively 
  • Don’t mix abstractions with the concrete. Let the concrete speak for itself
  • “Do not retell in mediocre verse what has already been done in good prose”. Poetry isn’t just prose with line breaks – someone should tell this to a lot of Instagram poets today
  • Spend time learning the craft of poetry
  • Show, don’t tell
  • The natural object is often the best symbol. In this way, Pound takes a lot of inspiration from the Japanese Haiku form 

What is an example of an Imagist poem? 

Perhaps the most famous example of Imagism is Ezra Pound’s ‘In a Station of the Metro’:

In a Station of the Metro 

The apparition of these faces in the crowd:

Petals on a wet, black bough.

The poem is just 20 words, including the title. But, in its conciseness, it is so effective. Pound contrasts the image of a metro station with a natural image to juxtapose the urban and the natural world. Also stirring is the use of the word ‘apparition’, giving a ghostly quality to the many individuals passing through. 

No word in the poem is superfluous – everything has a purpose. Half rhyme is used in ‘crowd’ and ‘bough’, and alliteration is used for ‘black’ and ‘bough’. This reflects Pound’s respect for poetic conventions as well as using bold, new devices. 

What can we learn from this? 

Imagism was a shortlived but extremely influential movement. We can take many of its tenets as inspiration for our own writing. By being acutely aware of every word you write, you can make sure every word serves a purpose. 

By focusing on the image, we can economise on our language whilst presenting the reader with something striking. Something they will remember. With a laser focus on quality of writing rather than quantity, we can sharpen our craft. 

Words of advice from the most successful authors


One of the most common questions people get in interviews is, “Who would you have a dinner party with, dead or alive?” We ask people this question because we want to know who they admire. Who they’d want to have a conversation with and take advice from.

The great thing about the written word is that it’s etched into history. Some of the greatest authors are sadly no longer with us, but their words live on. And some people have been lucky enough to speak to them about art, writing, and life.

Whether you’re a copywriter or you write fiction, nonfiction or poetry, you can take some lessons from these pieces of sage advice. We’ve looked at some bestselling authors and are sharing their pearls of wisdom.

Agatha Christie

Agatha Christie

“The secret of getting ahead is getting started.”

The best writers are the most persistent, and Dame Agatha Christie was no exception. She wrote 85 books in her lifetime and her maximum estimated sales is currently 4 billion.

It may surprise you that it took several years for her to get ahead. Her first novel took four years to write, and many publishers rejected her before one took a chance.

For someone as prolific as Christie, you’d be forgiven for thinking writing came to her as naturally as breathing. But, she struggled just like everyone else. She said of writing, “There is no agony like it. You sit in a room, biting pencils, looking at a typewriter, walking about, or casting yourself down on a sofa, feeling you want to cry your head off.”

Frustration is all part of the package. Think of Agatha Christie next time you get the blank-page syndrome. To get ahead, you simply need to get started. Write something down, even if you don’t think it’s good.

Danielle Steel

Danielle Steel

“You’re better off pushing through and ending up with 30 dead pages you can correct later than just sitting there with nothing.”

Her novels may be formulaic, but her formula clearly works. She’s been a consistently bestselling author, and so far has written 179 books. In fact, she’s the bestselling author alive. Her maximum estimated sales currently stands at 800 million.

Her work ethic is a significant factor in her success. She expressed her bewilderment about “burnout culture” in her interview with Glamour Magazine. She spent her twenties holding a day job and writing after work and she clearly credits her success to “pushing on”. But, she concedes that she works a little too hard and wishes she’d had a little more fun.

You don’t have to work yourself into exhaustion, but you can still take some advice from this powerhouse. It’s better to write something you need to edit later than to have too much self-doubt, and no writing to show for your analysis paralysis.

Roald Dahl

Roald Dahl

“You must be a perfectionist. That means you must never be satisfied with what you have written until you have rewritten it again and again, making it as good as you possibly can.”

Roald Dahl, although also a writer of books for adults, was a master of children’s literature. He wrote 50 books and his current maximum estimated sales is 250 million.

For Dahl, writing is one part of a scrupulous process. He emphasises the importance of editing your work. It might go through one redraft, or it might be countless until you’re satisfied.

The lesson to take away from Dahl is that it’s invaluable to have an effective editing strategy.

Corín Tellado

Corin Telado

“I have sacrificed my life to literature. I hurt myself. But I’ll stop writing when my head falls on the typewriter. I do not give up.”

Prolific Spanish writer Corín Tellado is another lesson in sheer commitment. She wrote no less than 4,000 books and her maximum estimated sales is currently 400 million. Her work has been translated into several languages.

Unlike Danielle Steel, Tellado could not include eroticism in her novels. This was due to the strict censorship of the Spanish regime. She used this as a learning opportunity, saying of this struggle:

“There were months when up to 4 novels were rejected. Some novels were so underlined that there was hardly any letter left in black. They taught me to hint, to suggest rather than show.”

Instead of giving up, she used her struggle with censorship as a way to learn how to insinuate. The success she found is evidence that as writers, we can overcome obstacles if we just keep going. The workaround Tellado found for censorship may have made her writing even more effective than what she originally wanted to write.

Leo Tolstoy

Leo Tolstoy

“In the name of God, stop a moment, cease your work, look around you.”

The Russian writer Leo Tolstoy is considered one of the greatest writers of all time. He wrote 48 books and his maximum estimated sales is 413 million. His books are considered the very best in Realism, so it’s fitting that the quote we used emphasises looking at the world around you.

The Realist movement aimed to use literature as a mirror for the world, depicting everyday experiences. It avoided artificiality and implausible elements in a story.

His advice here is a good reminder that we can get our heads stuck too deeply into what we’re writing. We forget the world around us – and, sometimes, the audience we’re writing for. It’s important to take a step back. Take a break from writing and try to be receptive to the world and the people around you. You might overhear an interesting conversation, or see something as small as a subtle facial expression, that will inspire you.

We hope these authors’ quotes inspired you, too.