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How to finesse your blog posts


We’ve compiled some useful tips to help make your blog post more effective and increase its impact. This will get you on the front foot with your writing. 

Things to look out for

Be consistent

A consistent writing style makes a blog post feel cohesive and easy to follow. 

A consistent style comes from having a clear idea who your audience are, what their interests and pain points are and what they expect from your brand. Understanding your audience, their needs and your brand’s role in fulfilling that takes time. It’s worth it, though. The more you figure this out, the better your brand voice will be. 

Be focused

Having  a focus for the blog post provides clarity and direction.Using SEO tactics effectively can help make your post more visible to potential readers.  

Doing your initial research can help you to structure your blog post based on common keywords and search queries about the topic. This way, you can also identify any gaps in existing content that you can fill with your expertise and experience (which, as we know from recent Helpful Content updates from Google, will help you stand out.) 

Use natural language

Best practice is to do your keyword search, but distribute these keywords evenly throughout the article and in a way that sounds natural and not forced – or ‘stuffed’. 

Be careful not to overuse keywords as that can be off-putting to readers. Avoid keyword stuffing. It can flag you to Google as spam. 

Proofread thoroughly 

Proofreading a blog post thoroughly adds professionalism and will make the blog post more effective. Common problems include spelling and grammar mistakes, which can look sloppy.  Long, winding sentences  can also confuse and lose the reader. So aim to be concise. 


Here are some tools to help you proofread and edit your blog post: 

  • If your writing style seems inconsistent, you can evaluate the tone of it by using Readable’s tone analysis. It may surprise you what impression you’re giving. You can then make adjustments to your language to bring it more in line with your brand identity. 
  • Use Readable’s Keyword Density tool in the Text Lab to ensure your language is natural and you are not keyword stuffing. Proofread for spelling, grammar and readability with Readable. Readability is an essential stage of proofreading tests because it lets you know what percentage of the general public will be able to understand your writing. To be able to make the most impact, it needs to have a wide reach.