Spache readability formula word list

The Spache readability formula, much like the New Dale-Chall Readability Formula, uses a set of words which are familiar to students to calculate the readability of text.

24 March 2017 by Dave Child

Mistakes were made: understanding passive voice

Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”

12 March 2017 by Dave Child

The Flesch Reading Ease and Flesch-Kincaid Grade Level

Flesch readability scores are the most used and trusted of all readability scoring formula. But, what actually are the Flesch and Flesch-Kincaid readability scores? And what do the scores really mean? What is a Flesch Reading Ease score? In the late forties, Rudolph Flesch was a consultant with the Associated Press, developing methods for improving […]

26 January 2017 by Steve Linney

Readability for marketers

You have a product or service that you want to sell. But in order to make sales you need potential customers to engage with your message about that commodity. Without engagement the potential customer is not going to click through and purchase what you have to offer.

12 December 2016 by Ruth Colmer