The Gunning Fog index, created in 1944, is a commonly cited readability scoring formula. But, what do the scores mean? How did the formula come about? And when is the test most useful?
At least 6 out of 10 US adults who have internet access use the internet to look up health information. We are all self-diagnosing, self-prescribing and generally bypassing a visit to the GP in exchange for a quick search on Google. And it’s not just the internet where we get acquainted with health advice.
The Spache readability formula, much like the New Dale-Chall Readability Formula, uses a set of words which are familiar to students to calculate the readability of text.
Listen to someone trying to explain a high-profile error, and you’ll probably hear them say something like “Mistakes were made in carrying out the plan” or “The wrong envelope was given to the presenter.”
Flesch readability scores are the most used and trusted of all readability scoring formula. But, what actually are the Flesch and Flesch-Kincaid readability scores? And what do the scores really mean? What is a Flesch Reading Ease score? In the late forties, Rudolph Flesch was a consultant with the Associated Press, developing methods for improving […]
You have a product or service that you want to sell. But in order to make sales you need potential customers to engage with your message about that commodity. Without engagement the potential customer is not going to click through and purchase what you have to offer.