photo of eggs with expressions drawn on them, persuasive language, readability blog

How to use emotive language to connect with your audience

Emotive language is language that is used to evoke an emotional response from the reader. When used effectively, emotive language can help you connect with your audience on a deeper level and persuade them to take action.

10 May 2023 by Dave Child
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Readability in eCommerce

In eCommerce, readability is particularly crucial. Users need to be able to comprehend product descriptions and other important information.

25 April 2023 by Dave Child

Your readability questions answered

You’re bound to have plenty of questions about readability and how you can improve your content. We’ve rounded up the most commonly asked questions and we’re tackling them one by one.

25 January 2019 by Laura Kelly

The Automated Readability Index

The ARI assesses the U.S. grade level required to read a piece of text. It is useful for technical writing. Find out how you can use it.

4 January 2019 by Laura Kelly

The SMOG readability index

The SMOG Index is an influential and popular writing tool. But, where did it come from, and how can you best use it?

4 January 2019 by Laura Kelly

What are reading level calculators?

When producing content for online readers, you don’t want to fall into the trap of writing too much. And you don’t want to over-complicate things, either.

21 August 2017 by Dave Child

5 steps to improving readability

A readability score is a computer-calculated index which can tell you roughly what level of education someone will need to be able to read a piece of text easily.

24 October 2016 by Steve Linney